I’m a freelance UX Designer & Strategist with 17 years of experience working at digital design agencies and tech companies. I love to turn complex problems into simple, beautiful, and intuitive designs, by aligning business goals with users’ needs. When I’m not coding, sketching, or pushing pixels, I like to travel the world.
I help solve business problems by designing seamless user experiences. Informed by data, but driven by empathy. I am inspired by people and their stories. Since 2004, I’ve applied human-centered design* practices to dozens of digital products, co-founded a design agency, and created experiences that have touched millions of people. I get energy from interviewing users, digging into data, and converting these learnings into usable flows, storyboards, and high fidelity prototypes. In addition to that, I love public speaking, mentoring, and training others about UX.
* Design Thinking is a human-centered approach to innovation by integrating the needs of people, the possibilities of technology, and the requirements for business success.
I have 17 years of experience as a Product Designer and leading teams at digital design agencies and tech companies. I have worked for brands such as Booking.com, Volkswagen, Amsterdam Schiphol Airport, Eyeworks, Royal Dutch Gazelle, and Audi.
I enjoy public speaking, facilitating workshops, design sprints, and training others about UX. In my talk at EXEX in Riga, I explained how to build meaningful experiences by putting the customer at the center of everything you do.
Design Manager • Booking.com March 2018 – May 2021 Design Manager for the Payments department at Booking.com, leading an UX team of designers and copywriters.
Lead Designer • Yellow Lemon Tree May 2004 – Jan 2017 Co-founder of this digital design agency. As lead designer, my team and I created user-centered websites for (global) brands.
Visual Designer • Tickets.nl Sep 2002 – May 2004 I worked on marketing campaigns, banners, animations, illustrations, and web design.
Web Designer • BERM Design Jan 2000 – Jan 2004 Co-owner of BERM Design, specialized in web design and development for small businesses.
Whether you need a designer, a speaker, or a humble mentor, my inbox is open.
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