{"id":111606,"date":"2022-09-26T13:24:33","date_gmt":"2022-09-26T13:24:33","guid":{"rendered":"https:\/\/www.rubenboerhof.nl\/portfolio\/?page_id=111606"},"modified":"2025-10-01T18:13:33","modified_gmt":"2025-10-01T18:13:33","slug":"homepage-new","status":"publish","type":"page","link":"https:\/\/www.rubenboerhof.nl\/portfolio\/","title":{"rendered":"Homepage"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;97923&#8243; back_position=&#8221;center top&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;tilt&#8221; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;210420&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;169300&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; parallax_intensity=&#8221;10&#8243; parallax_centered=&#8221;yes&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;852831&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-739966&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;201994&#8243;]Hi! I&#8217;m Ruben.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-185017&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; css_animation=&#8221;curtain&#8221; animation_speed=&#8221;1000&#8243; interval_animation=&#8221;60&#8243; uncode_shortcode_id=&#8221;117583&#8243; el_class=&#8221;homepagetxt&#8221;]I\u2019m a freelance UX Lead with 20+ years of experience. I love turning complex challenges into intuitive designs that align business needs with user goals. Fueled by empathy and backed by data, I craft UX strategies that make a real impact.[\/vc_custom_heading][vc_column_text text_color=&#8221;color-wvjs&#8221; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;100&#8243; uncode_shortcode_id=&#8221;410253&#8243; text_color_type=&#8221;uncode-palette&#8221;]Currently working as Interim Senior UX Designer \u2013 Member Experience @ The Social Hub.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_gallery el_id=&#8221;gallery-854576&#8243; medias=&#8221;111573,112295,111626,112282,111570,111568&#8243; gutter_size=&#8221;5&#8243; media_items=&#8221;media|nolink|original,icon&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;300&#8243; screen_sm=&#8221;300&#8243; single_width=&#8221;2&#8243; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;1&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;931638&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;6&#8243; back_image=&#8221;97923&#8243; back_position=&#8221;center top&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; changer_back_color=&#8221;yes&#8221; el_class=&#8221;custom&#8221; uncode_shortcode_id=&#8221;191970&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#3e8dba&#8221; el_id=&#8221;about&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;1000&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;174451&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-739966&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;2&#8243; uncode_shortcode_id=&#8221;109154&#8243;]<span style=\"color: #ffffff;\">About.<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;175068&#8243;]<span style=\"font-weight: 400;\">I help solve business problems by designing seamless user experiences. Since 2004, I\u2019ve applied human-centered design to dozens of digital products, creating experiences that have reached millions. I\u2019ve co-founded a design agency and worked across travel, logistics, fintech, and e-commerce.<\/span><\/p>\n<p>I love turning complex challenges into intuitive designs that align business needs with user goals. Fueled by empathy and backed by data, I craft UX strategies that make a real impact. Plus, I\u2019m passionate about mentoring and training others in the UX field.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;111931&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;alpha-anim&#8221; uncode_shortcode_id=&#8221;807556&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;-2&#8243; shift_y=&#8221;3&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; parallax_intensity=&#8221;3&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;124948&#8243;][vc_single_image media=&#8221;111692&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;489468&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;128295&#8243; el_id=&#8221;work&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-739966&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;199705&#8243;]<span style=\"color: #ffffff;\">Work.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;740667&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;-4&#8243; shift_y=&#8221;3&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; parallax_intensity=&#8221;5&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;127287&#8243;][uncode_index el_id=&#8221;index-00&#8243; index_type=&#8221;css_grid&#8221; loop=&#8221;size:1|order_by:date|post_type:portfolio|by_id:110736|taxonomy_count:1|taxonomy_include_ids:110583&#8243; grid_items=&#8221;1&#8243; screen_lg_items=&#8221;1&#8243; screen_lg_breakpoint=&#8221;480&#8243; screen_md_items=&#8221;1&#8243; screen_md_breakpoint=&#8221;480&#8243; screen_sm_items=&#8221;1&#8243; screen_sm_breakpoint=&#8221;480&#8243; gutter_size=&#8221;3&#8243; post_items=&#8221;title&#8221; portfolio_items=&#8221;title,text|excerpt|1000,spacer|one,link|circle|default_size|scale_mobile|default_width|default_outline|Read case&#8221; single_style=&#8221;dark&#8221; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;0&#8243; single_title_family=&#8221;font-136269&#8243; single_title_dimension=&#8221;fontsize-127642&#8243; single_title_weight=&#8221;500&#8243; single_text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;129100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;851360&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ebf6fb&#8221; el_id=&#8221;talks&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;182481&#8243;][vc_custom_heading text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-739966&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-161249&#8243; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;1&#8243; uncode_shortcode_id=&#8221;186420&#8243;]Talks[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;1&#8243; uncode_shortcode_id=&#8221;563320&#8243;]&amp; Workshops.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;119121&#8243;]<\/p>\n<p style=\"text-align: left;\">I enjoy public speaking, running workshops, ideation sessions, and training others about UX. I facilitated dozens of design sprints to help teams create innovative products. In my talk at EXEX in Riga, I explained how to build meaningful experiences by putting the customer at the center of everything you do.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-nhtu&#8221; radius=&#8221;btn-circle&#8221; outline=&#8221;yes&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DF_he6odZlYc|target:_blank&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;815154&#8243; icon=&#8221;fa fa-play2&#8243;]Watch my talk at EXEX[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;image-card image-card-inverted image-card-triple&#8221; 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h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;113864&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ebf6fb&#8221; el_id=&#8221;talks&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; el_class=&#8221;image-card image-card-inverted image-card-triple&#8221; uncode_shortcode_id=&#8221;222494&#8243;][vc_single_image media=&#8221;111617&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; alignment=&#8221;right&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; uncode_shortcode_id=&#8221;160865&#8243;][vc_single_image media=&#8221;111618&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; alignment=&#8221;right&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;2&#8243; uncode_shortcode_id=&#8221;906625&#8243;][vc_single_image media=&#8221;111619&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; alignment=&#8221;right&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;std&#8221; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;3&#8243; uncode_shortcode_id=&#8221;157872&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;182481&#8243;][vc_custom_heading text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;500&#8243; text_height=&#8221;fontheight-161249&#8243; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;1&#8243; uncode_shortcode_id=&#8221;158648&#8243;]UX[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-338686&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;1&#8243; uncode_shortcode_id=&#8221;656763&#8243;]Mentoring.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;164729&#8243;]On a mission to grow UX maturity within organizations, I founded <a href=\"https:\/\/learnuxtoday.com\/\" target=\"_blank\" rel=\"noopener\">Learn UX Today<\/a>, a self-paced course that teaches you the foundations of User Experience. In addition to my freelance work for clients, I mentor designers and students who want to get started in the field of user-centered design. I&#8217;m always happy to guide more mentees, so if you&#8217;re interested, <a href=\"mailto:hello@rubenboerhof.nl\">drop me a line<\/a>.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-nhtu&#8221; radius=&#8221;btn-circle&#8221; outline=&#8221;yes&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Flearnuxtoday.com%2F|target:_blank&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;124164&#8243;]Learn UX Today[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;100243&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221; el_id=&#8221;skills&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-739966&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;2&#8243; uncode_shortcode_id=&#8221;123330&#8243;]Skills[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;curtain&#8221; uncode_shortcode_id=&#8221;702018&#8243;]Design Manager[\/vc_custom_heading][uncode_list larger=&#8221;yes&#8221; icon=&#8221;fa fa-arrow-right4&#8243; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;142671&#8243;]<\/p>\n<ul>\n<li>Leading design teams \u2013 managing performance, personal growth, and the well-being of my team members.<\/li>\n<li>Creating and leading design principles, quality standards, collaborative practices, and overarching UX strategy.<\/li>\n<li>Managing stakeholders, business priorities, and projects to ensure that this strategy contributes to the business goals.<\/li>\n<li>Ensuring high-quality design by facilitating critiques, feedback sessions, and other collaborative processes.<\/li>\n<li>Elevating the role of design thinking by coaching and training UX designers.<\/li>\n<\/ul>\n<p>[\/uncode_list][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;curtain&#8221; uncode_shortcode_id=&#8221;124334&#8243;]UX Design Lead[\/vc_custom_heading][uncode_list larger=&#8221;yes&#8221; icon=&#8221;fa fa-arrow-right4&#8243; css_animation=&#8221;left-t-right&#8221; uncode_shortcode_id=&#8221;407315&#8243;]<\/p>\n<ul>\n<li>Delivering products to market following a lean UX approach with rapid experimentation (A\/B), usability testing, and MVPs.<\/li>\n<li>Identifying opportunities through user research. From data and competitive analysis to surveys and user interviews.<\/li>\n<li>Ensuring logical organization and division of content (information architecture). Well structured and within users\u2019 reach.<\/li>\n<li>Creating data-informed user personas, journey maps, and storyboards.<\/li>\n<li>Designing flows and interfaces: from whiteboard drawings to high-fidelity prototypes.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;164884&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221; el_id=&#8221;experience&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-739966&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;2&#8243; uncode_shortcode_id=&#8221;177119&#8243;]Experience.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;181437&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;611569&#8243;]2024-2025[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;121603&#8243;]UX Lead[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;679202&#8243;]Arcadis \u2014 Freelance[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;133243&#8243;]\u2192 Led the UX redesign of a key enterprise tool used by cities, governments, and utilities<br \/>\n\u2192 Introduced a unified design approach to improve consistency across modules<br \/>\n\u2192 Brought UX research into the process through co-creation and user testing<br \/>\n\u2192 Helped shift the focus from feature delivery to user-centered design[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;181437&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;167959&#8243;]2023-2024[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;121603&#8243;]UX Lead[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;300318&#8243;]FedEx \u2014 Freelance[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;197568&#8243;]\u2192 Led UX research and design for global content and digital support tracks.<br \/>\n\u2192 Established UX principles and quality standards to guide overall strategy.<br \/>\n\u2192 Collaborated with other tracks to ensure a seamless and unified customer journey.<br \/>\n\u2192 Mentored and coached UX designers to promote professional growth.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;181437&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;107511&#8243;]2022-2023[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;163500&#8243;]Senior Product Designer[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;174325&#8243;]FedEx \u2014 Freelance[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;138104&#8243;]\u2192 Worked on several projects optimizing the FedEx Ship Manager experience.<br \/>\n\u2192 Followed an iterative, user-centric processes (from user interviews to usability testing).<br \/>\n\u2192 Delivered diverse design assets (sketches, high-fidelity prototypes, user journeys, flows).<br \/>\n\u2192 Influenced product strategy and roadmap by crafting an experience vision for parcel &amp; freight pick-ups.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;989798&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;418938&#8243;]2020-2021[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;108959&#8243;]Design Manager[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;214643&#8243;]Booking.com[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;110557&#8243;]\u2192 Led a team of UX designers and UX writers and fostered a positive work environment.<br \/>\n\u2192 Created and led UX principles, quality standards, collaborative practices, and overarching UX strategy.<br \/>\n\u2192 Aligned strategy with product and engineering to meet business goals while prioritizing user-centricity.<br \/>\n\u2192 Managed team performance, and supported personal development through coaching and mentoring.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;989798&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;160319&#8243;]2018-2020[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;151251&#8243;]Senior UX Designer &amp; Team Lead[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;214643&#8243;]Booking.com[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;378533&#8243;]\u2192 Contributed to projects in several teams on both sides of the marketplace (B2C\/B2B).<br \/>\n\u2192 Increased conversion rate by providing travelers with a better user experience.<br \/>\n\u2192 Worked on several projects within the FinTech division enhancing usability for hotel payouts.<br \/>\n\u2192 Designed a globally scalable, but localized payment onboarding process.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;747231&#8243;]2004-2017[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;108241&#8243;]Lead Designer[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;201297&#8243;]Yellow Lemon Tree (co-owner)[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;494638&#8243;]As a co-founder at Yellow Lemon Tree, a digital design agency, I led our team in creating user-centered websites for global brands.<\/p>\n<p class=\"p1\">\u2192 Koninklijke Gazelle: Designed a B2B shop, streamlining dealer orders across Northern Europe.<br \/>\n\u2192 Amsterdam Airport Schiphol: Launched an online, interactive campaign to inform travelers of new regulations.<br \/>\n\u2192 Volkswagen\/Audi: Created an interactive tool to make sales training more engaging.<br \/>\n\u2192 Youfone: Designed an e-commerce site, optimizing the checkout process through data-driven improvements.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;127661&#8243;]Visual Designer[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;121533&#8243;]Tickets.nl[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;190489&#8243;]Tickets.nl was an online travel agency for major sports and cultural events. As a visual designer, I worked on e-mail marketing campaigns, banners, animations, illustrations, web design, and other (digital) graphics.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;670672&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;336761&#8243;]2000-2004[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;111420&#8243;]Webdesigner[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;173492&#8243;]BERM Design (co-owner)[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;116405&#8243;]Co-owner of BERM Design, specialized in web design and development for small businesses.[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;6&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;color-nhtu&#8221; back_image=&#8221;97923&#8243; back_position=&#8221;center top&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;tilt&#8221; changer_back_color=&#8221;yes&#8221; uncode_shortcode_id=&#8221;210420&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-111606","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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