{"id":111845,"date":"2024-08-23T19:27:05","date_gmt":"2024-08-23T19:27:05","guid":{"rendered":"https:\/\/www.rubenboerhof.nl\/portfolio\/?page_id=111845"},"modified":"2025-05-28T17:55:28","modified_gmt":"2025-05-28T17:55:28","slug":"about","status":"publish","type":"page","link":"https:\/\/www.rubenboerhof.nl\/portfolio\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;6&#8243; back_image=&#8221;97923&#8243; back_position=&#8221;center top&#8221; parallax=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; changer_back_color=&#8221;yes&#8221; el_class=&#8221;custom&#8221; uncode_shortcode_id=&#8221;120088&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#3e8dba&#8221; el_id=&#8221;about&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;123717&#8243;][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-445851&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;curtain-words&#8221; animation_speed=&#8221;300&#8243; uncode_shortcode_id=&#8221;894799&#8243;]<span style=\"color: #ffffff;\">Hi! I&#8217;m Ruben.<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text text_lead=&#8221;yes&#8221; css_animation=&#8221;alpha-anim&#8221; uncode_shortcode_id=&#8221;127352&#8243;]<span style=\"font-weight: 400;\">I help solve business problems by designing seamless user experiences. Since 2004, I\u2019ve applied human-centered design to dozens of digital products, creating experiences that have reached millions. I\u2019ve co-founded a design agency and worked across travel, logistics, fintech, and e-commerce.<\/span><\/p>\n<p>I love turning complex challenges into intuitive designs that align business needs with user goals. Fueled by empathy and backed by data, I craft UX strategies that make a real impact. Plus, I\u2019m passionate about mentoring and training others in the UX field.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_single_image media=&#8221;111931&#8243; media_width_percent=&#8221;100&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;600&#8243; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;198576&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;-2&#8243; shift_y=&#8221;3&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;3&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; parallax_intensity=&#8221;3&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;124948&#8243;][vc_single_image media=&#8221;111692&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;489468&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;237824&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221; el_id=&#8221;experience&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-136269&#8243; text_size=&#8221;fontsize-739966&#8243; text_weight=&#8221;500&#8243; css_animation=&#8221;parallax&#8221; parallax_intensity=&#8221;2&#8243; uncode_shortcode_id=&#8221;177119&#8243;]Experience.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;181437&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;611569&#8243;]2024-2025[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;121603&#8243;]UX Lead[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;679202&#8243;]Arcadis \u2014 Freelance[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;133243&#8243;]\u2192 Led the UX redesign of a key enterprise tool used by cities, governments, and utilities<br \/>\n\u2192 Introduced a unified design approach to improve consistency across modules<br \/>\n\u2192 Brought UX research into the process through co-creation and user testing<br \/>\n\u2192 Helped shift the focus from feature delivery to user-centered design[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;181437&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;167959&#8243;]2023-2024[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;121603&#8243;]UX Lead[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;835461&#8243;]FedEx \u2014 Freelance[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;197568&#8243;]\u2192 Led UX research and design for global content and digital support tracks.<br \/>\n\u2192 Established UX principles and quality standards to guide overall strategy.<br \/>\n\u2192 Collaborated with other tracks to ensure a seamless and unified customer journey.<br \/>\n\u2192 Mentored and coached UX designers to promote professional growth.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;181437&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;107511&#8243;]2022-2023[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;163500&#8243;]Senior Product Designer[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;125748&#8243;]FedEx \u2014 Freelance[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;138104&#8243;]\u2192 Worked on several projects optimizing the FedEx Ship Manager experience.<br \/>\n\u2192 Followed an iterative, user-centric processes (from user interviews to usability testing).<br \/>\n\u2192 Delivered diverse design assets (sketches, high-fidelity prototypes, user journeys, flows).<br \/>\n\u2192 Influenced product strategy and roadmap by crafting an experience vision for parcel &amp; freight pick-ups.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;989798&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;418938&#8243;]2020-2021[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;108959&#8243;]Design Manager[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;214643&#8243;]Booking.com[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;110557&#8243;]\u2192 Led a team of UX designers and UX writers and fostered a positive work environment.<br \/>\n\u2192 Created and led UX principles, quality standards, collaborative practices, and overarching UX strategy.<br \/>\n\u2192 Aligned strategy with product and engineering to meet business goals while prioritizing user-centricity.<br \/>\n\u2192 Managed team performance, and supported personal development through coaching and mentoring.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;989798&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#ffffff&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;160319&#8243;]2018-2020[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;151251&#8243;]Senior UX Designer &amp; Team Lead[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;214643&#8243;]Booking.com[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;378533&#8243;]\u2192 Contributed to projects in several teams on both sides of the marketplace (B2C\/B2B).<br \/>\n\u2192 Increased conversion rate by providing travelers with a better user experience.<br \/>\n\u2192 Worked on several projects within the FinTech division enhancing usability for hotel payouts.<br \/>\n\u2192 Designed a globally scalable, but localized payment onboarding process.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;519457&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;747231&#8243;]2004-2017[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;108241&#8243;]Lead Designer[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;201297&#8243;]Yellow Lemon Tree (co-owner)[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;494638&#8243;]As a co-founder at Yellow Lemon Tree, a digital design agency, I led our team in creating user-centered websites for global brands.<\/p>\n<p class=\"p1\">\u2192 Koninklijke Gazelle: Designed a B2B shop, streamlining dealer orders across Northern Europe.<br \/>\n\u2192 Amsterdam Airport Schiphol: Launched an online, interactive campaign to inform travelers of new regulations.<br \/>\n\u2192 Volkswagen\/Audi: Created an interactive tool to make sales training more engaging.<br \/>\n\u2192 Youfone: Designed an e-commerce site, optimizing the checkout process through data-driven improvements.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;step_1_2&#8243; uncode_shortcode_id=&#8221;193291&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;905208&#8243;]2002-2004[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;10\/12&#8243; uncode_shortcode_id=&#8221;191754&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;127661&#8243;]Visual Designer[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; css_animation=&#8221;curtain&#8221; animation_delay=&#8221;200&#8243; interval_animation=&#8221;200&#8243; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;121533&#8243;]Tickets.nl[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; uncode_shortcode_id=&#8221;190489&#8243;]Tickets.nl was an online travel agency for major sports and cultural events. 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