Volkswagen

The Challenge

“We’ve got a lot of interesting tools and training material for our car salesmen, but they don’t use it. How can we motivate them to use it, so they get better in their work?”

MY TASKS

  • Project management
  • Wireframes
  • Visual / UI design
  • Leading creative workshops

CLIENT

Pon’s Automobielhandel

AGENCY

Yellow Lemon Tree

IDEA

An interactive website where all the courses are housed in 18 winningpoints, which represents all the steps in the customer journey.

DESIGN

The result of multiple creative sessions is a portal with interactive salestools. Each step in the customer journey contains a short test. This results in a healthcheck score and specific digital training to improve the score and ultimately sales.