→ Led the UX redesign of a key enterprise tool used by cities, governments, and utilities
→ Introduced a unified design approach to improve consistency across modules
→ Brought UX research into the process through co-creation and user testing
→ Helped shift the focus from feature delivery to user-centered design

→ Led UX research and design for global content and digital support tracks.
→ Established UX principles and quality standards to guide overall strategy.
→ Collaborated with other tracks to ensure a seamless and unified customer journey.
→ Mentored and coached UX designers to promote professional growth.

→ Worked on several projects optimizing the FedEx Ship Manager experience.
→ Followed an iterative, user-centric processes (from user interviews to usability testing).
→ Delivered diverse design assets (sketches, high-fidelity prototypes, user journeys, flows).
→ Influenced product strategy and roadmap by crafting an experience vision for parcel & freight pick-ups.

→ Led a team of UX designers and UX writers and fostered a positive work environment.
→ Created and led UX principles, quality standards, collaborative practices, and overarching UX strategy.
→ Aligned strategy with product and engineering to meet business goals while prioritizing user-centricity.
→ Managed team performance, and supported personal development through coaching and mentoring.

→ Contributed to projects in several teams on both sides of the marketplace (B2C/B2B).
→ Increased conversion rate by providing travelers with a better user experience.
→ Worked on several projects within the FinTech division enhancing usability for hotel payouts.
→ Designed a globally scalable, but localized payment onboarding process.