Modernizing the pickup scheduling process
I worked with FedEx to replace a legacy pickup scheduling tool, using it as a chance to create a North Star vision that guided the product roadmap.
Boosting conversion rates with a better UX
I revamped Booking.com’s tablet interface to make it simpler for travelers to find what they need and reduce cognitive load, leading to more hotel reservations.
Unlocking and scaling online payment solutions in new markets
I helped Booking.com create a sign-up and onboarding process for hotel payments that’s scalable and tailored to local needs, helping to unlock new markets.
Educating travelers on new regulations
I led the creation of an interactive campaign for Amsterdam Airport Schiphol that educated travelers on new safety regulations, ensuring smoother check-ins.



